Saturday, July 28, 2007

Promote Your Web Site with Direct Mail

Promote Your Web Site with Direct Mail:

"Promote Your Web Site with Direct Mail

by Barry Fieg

As I wrote in my book Streetwise Low-Cost Web Site Promotion, most people who expect to make a fortune on the Internet have their dreams of overnight fortune rudely turned into nightmares. One of the reasons is that they don't hire the best Search Engine Optimization specialists. But there's a bigger reason. People rely on Google to do their selling for them. Google doesn't care about your sales. Nor does Google help you target your market. You need other methods, besides Google, to get people to buy from your website.

Once you put up a website, you have two problems. First, you have to get people to your site. Second, you have to convert them from Internet surfers to Internet buyers. Studies show that people make decisions about websites in about 7 seconds. One writer calls it '7 seconds until death.' And if your website doesn't grab readers, they are not going to buy. They will just click away and never return again.

Direct mail offers you the perfect opportunity to create a marketing synergy. Direct mail brings in revenue and offers targeted customers a personal invitation to visit and buy from your site. People are multitasking these days. 50% of Super Bowl viewers were on the Internet at the same time. So, in effect, advertisers were getting two hits for the price of one. For instance, direct mail postcards are generally received at the home or office where a computer is present, and if received somewhere else, the postcards are small enough to keep with you until you can get to a computer. This way, your prospective customer will be able to take the card right over to their desk top computer, type in your address and go right to your site. What could make more sense?

Direct mail allows you to target a specific market better than any other advertising medium. You decide who gets your message, when they get it, and where they get it.

A direct-mail piece can be as simple as the aforementioned postcard or as elaborate as a catalog. Sending a direct mail piece is much more likely to elicit an immediate response than television, radio, or newspaper advertising."

Thursday, July 26, 2007

Social Book Marking Traffic System

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The Biggest Mistake 9 Out of 10 Marketers Make That Causes All of Their Time Spent Setting Up Social Profiles to Be Totally Useless! …page 5

How to Get Others to Tag Your Site for Your Most Relevant Keywords and Phrases So That You Naturally Get a Boost in the Search Engines! …page 4

Super Simple Way to Create RSS Feeds That Lets People Latch Onto Your Content So You Can Spoon-Feed Them Any Time You Want! …page 8

How to Tag-Optimize Your Site for Fast Conversion Into Cold, Hard Cash! …page 11

4-Part Formula for Formatting Tags So You Get Maximum Exposure That 99% of Marketers Are Leaving Behind Out of Pure Ignorance! …page 13

The Single Most Important Method You Can Use to Explode Traffic to Your Site from Digg and Keep the Flames Away as Digg Users Hungrily Chase More Content from You! …page 43

A Thorough Accounting of All the Best Social Bookmarking Tools to Help You Go from Dozens of Steps – to Just ONE!

More Benefits You'll Discover...

The One Site That Lets You Stay in Total Control of the Bookmarking of Your Domains with a Tip That Lets You Cast a Wider Net to Reach Your Target Audience! …page 45

The Holy Grail of Gaining a Good Blog Rank on Technorati, One of the Web’s Giant Social Networks! …page 22

Top Secret Tools You Can Use to Increase Your Digg Activity and Have People Digging Your Domains on a Regular Basis! …page 42

Killer Strategy for Cloaking Your Marketing Maneuvers on Social Bookmark Sites So No One Knows You’re There to Sell! …page 34

Crucial Tip for Delivering Fresh Content to Your Blog or Website Day After Day Using an Amazing Tool on Photo Hot Site Flickr! …page 38

Plus, A Window in 44 Up-and-Coming Social Networks That Are Poised to Flood Your Servers with Cash-in-Hand Customers Ready to Hear Your Sales Pitch! …page 47

But That's not All..."

Click Here to Find Out More about Social Book Marking!

Wednesday, July 25, 2007

Be Willing To Do What Others Aren't - Take Action, In Spite Of

Be Willing To Do What Others Aren't - Take Action, In Spite Of
By [http://ezinearticles.com/?expert=Fabienne_Fredrickson]Fabienne Fredrickson

Sometimes, you just KNOW there's something you need to take action on to take your business forward. However, if you're anything like me, you've gotten stopped in the past, even when it's something you KNOW will create big results. You procrastinate, you tidy up your office, get another cup of coffee, ANYTHING to not get it done. Ever have that happen to you?

There are different reasons why you may be stalling from taking action. It could be that you don't know the next steps, that you're not sure how to move forward. That happens, but that's not what we're talking about today. Most likely, it's something deeper.

For me, the procrastination in moving forward is sometimes a fear of success, especially when the outcome really means a lot to me. When it's something meaningful, something BIG, it's a combination of, "Wow, I hope I don't screw this up" and simultaneously, "What will happen if I succeed? Can I really handle the success and the abundance that will come my way? Am I really cut out for this much good stuff coming into my life?" (Just writing that seems ridiculous, but that's what sometimes comes up, and I KNOW I'm not the only one.)

That's what I call your INNER game of Client Attraction (mindset) dictating your OUTER game of Client Attraction (marketing.)

Although I'm usually focused and take a no-excuses approach to getting things done, it happened again this past week. I had set aside the time to finalize the info webpage for the upcoming 3-day Client Attraction workshop I'm hosting (August 20-22) and instead, I found myself doing things I "used" to do: going to eat something instead of sitting down to write it, cleaning out my office, even wiping down the desk, shopping for shoes online, and then I realized what was really happening.

I was momentarily being stretched past my comfort zone.

You see, this workshop is something I've wanted to do for 2 years. It's everything I'm passionate about: Marketing and Mindset. It's about giving people the real-life tools they need to market their business, while getting them out of their OWN way, so they can actually succeed. It's my passion, it's my dream, and it's my calling (just reading that gets me choked up.) So, as you can see, this isn't a light thing for me. There's a lot at stake, both professionally and personally. And actually DOING it has me feeling a little uncomfortable. Thoughts keep creeping up: "Will they want it? Will they pay for it? Will they come?"

That creepy gremlin of self-doubt reared its ugly head once again. I thought I'd clobbered him, but he was back. Thing is, I wasn't going to let him win once again. So this time, I decided to take ACTION, in spite of the fear, in spite of the uncomfortable feelings of self-doubt.

The key was to recognize WHAT was stopping me from taking action. What was at the core? What was this all about? Once that was clear, I chose an action that would move me forward, in spite of any negative feelings, or what my inner critic or gremlins were telling me.

Then, I wrote down the action I wanted to get done THAT DAY. Just ONE action step. Admittedly, it FELT massive, but it was just one thing to do. Next, I asked myself how it would feel at the end of the day, having accomplished that one goal, that one action. I envisioned being really proud of myself, happy inside, and knowing that I had done something really good today. The day had not been wasted. Once that was done, I got to work on the task I'd been pushing off for 2 years.

Well, every time this happens, the result is always the same. YES, the first few minutes are uncomfortable. I'm fidgety, a little anxious, I dread it. But once the flow gets going, once I'm committed to the project, it all just glides from there. When I'm in the flow, ideas start to surface that I hadn't thought about, concepts start to come together, and the whole thing just takes shape, making it easier than I thought it would have been.

After a while, you get a rush. That uninterrupted flow of creativity starts to take over and it's like you're riding a wave. At the end of the day, you're feeling a high, a pride, and a real sense of accomplishment. Not just because you took a step FORWARD for your business, but because you took that step IN SPITE OF.

Your Client Attraction Assignment: So, I ask you today. What is it that you've been putting off? What is it that has great importance to you that you've been procrastinating on? What's one thing that, if you got it done today, would move your business forward immeasurably? What could you take action on, in spite of any feelings of discomfort, knowing that once it's done, you'll feel AMAZING?

Write down the action you will take, then the FEELING you will have after accomplishing it at the end of the day (or preferably, by 11am?) Focus on that feeling and just begin it.

Remember, successful people are simply people who are willing to do what others aren't. Are you willing to do that? It's a new way of looking at your life and your business: the no-excuses approach. Once you do, Client Attraction becomes big time easy.

I don't get out of bed in the morning to be average, to do what everyone else does. How about you?

Now, if you are ready to take action but aren’t sure what to do to get clients, then get a copy of the Client Attraction Home Study System™. I’ve outlined every Client Attraction technique in detail, and it’s all there so you can start using it right away to get similar results. It’s all step-by-step, so, you do step one of the system, and when you’re done with that, you move on to step two, and so on. SO easy. That’s why my clients have gotten such great results from it. All the tools, scripts, templates, and examples are handed to you on a silver platter. You can get yours at [http://www.theclientattractionsystem.com/]http://www.TheClientAttractionSystem.com . Why struggle when you can just model a system that already works?

Article Source: http://EzineArticles.com/?expert=Fabienne_Fredrickson http://EzineArticles.com/?Be-Willing-To-Do-What-Others-Arent---Take-Action,-In-Spite-Of&id=658042

Tuesday, July 24, 2007

Survival Tips for the Working Mom

Survival Tips for the Working Mom
By [http://ezinearticles.com/?expert=Lata_Tokhi]Lata Tokhi

It is easy to get frustrated with life when you feel like you are managing more than you can really manage and doing a thankless job at that because things never seem to be perfect. But what is difficult is to fight back like most of the working mothers out there have to do in order to continue with their own careers. 'Everything Done To Perfection' is never going to happen and even stay at home moms can't boast of that, so once and for all, get out of that frustration. But that said, there are some surefire ways that can help you manage your time and your entire life in a better way.
We share with you some of the ways that successful working moms have shared with us in their interviews on Dot Com Women and who want all the working moms of the world to read and benefit from their experiences.

1. Organize Your Time

Wake up before kids do. Grab a peaceful fifteen minutes for yourself and do whatever you like. It could be reading the morning newspaper with a cup of coffee or doing stretching exercises or meditating or just sitting in your porch or garden with a cup of tea or coffee. Have a shower, make the kids' lunches and your own if possible. Before you leave for work, put your laundry into the washer and use slow cookers to start cooking the dinner.

After you come back from work, spend time with kids. Talk to them about what happened at school and check their school work. Use the evening to get prepared for the next morning. Lay out children's clothes and chop/freeze for the next day's meals.

2. Get Help from Your Family

Enlist your husband and kids' help in doing household chores. While you still need to do the most of the work yourself, divide a considerable amount of work between other members of the family so that the work gets done quickly and none of the other members feel bogged down by too much work. Tasks such as cleaning the house which otherwise never get done, can be performed daily if you assign it to the kids. This will also teach your kids to be responsible.

You can also ask your husband to take the kids out to the nearby park so that you can get an extra couple of hours. This is especially handy when you have overdue housework or an important work assignment from your office.

3. Make Your Life Easy

Make your lifestyle easy by buying gadgets and using services that can really make things easier for you. Look for small appliances that can help you in the kitchen in your busy mornings. Keep some easy-to-make or ready-to-eat food at hand for emergency situations when you do not have the time to prepare full meals. Hire household help if you can. Utilize community services that charge you a small sum for bringing home your groceries, washing your car or paying your bills for you. Use the internet to shop from home and save valuable time which you can spend with your kids instead.

4. Prioritize

It is for you to decide and prioritize your day. Is it a spotless home that you really want or do you think you should do something special for your husband or your kids. Is there a way to do both? Similar questions arise when you get stuck between an important meeting with a client and attending your child's ballet recital. Learn to set your priorities right. While you obviously want to be at the recital, you cannot always set it to be your top priority. Ask your husband for support and make sure that at least one parent is there for your kids. Be aware that your husband could also need such support and you should make it possible for him to miss your son's baseball match for his meeting while you take his place at the match.

And when you do miss out on anything that is of special importance to your kids or your husband, take the time to make up for it by asking about it with interest and getting all the details no matter how tired you yourself are. Chances are, that your husband and children will really understand your situation and support you.

The key to being a good mother is staying happy and sane, whether you work or not. Minimizing your guilt feeling about not doing enough for your family and feeling at peace deep inside your mind is what will help you manage your personal and professional lives in a more efficient way and enjoy your life with your dear ones.

Working Mothers all over the world can relate to this article and we hope, find some support in it. For more tips, advice and resources for [http://www.dotcomwomen.com/biz/index.shtml]Working Mothers, [http://www.dotcomwomen.com/biz/freelancing/index.shtml]Freelancing Careers and [http://www.dotcomwomen.com/biz/money.shtml]Household Finance & Budgeting, visit the Work & Finance Channel of DotComWomen.com.

Article Source: http://EzineArticles.com/?expert=Lata_Tokhi http://EzineArticles.com/?Survival-Tips-for-the-Working-Mom&id=656755

Monday, July 23, 2007

$100,000 From An Articles Marketing Home Study Course?

$100,000 From An Articles Marketing Home Study Course?
By [http://ezinearticles.com/?expert=Christopher_Kyalo]Christopher Kyalo

A good articles marketing home study course can go a long way in helping you acquire the sort of skills that will amaze you.

There is this affiliate, although he did not acquire his skills from an articles marketing home study course, who brings in slightly in excess of $150,000 per month. His online marketing methods include the use of blogs and articles to identify a tightly targeted niche audience that he then drives in the direction of his affiliate web site. His carefully selected keywords attract a total of tens of thousands of hits to his site daily.

The sort of articles marketing skills that this affiliate has in their possession is worth a staggering amount of money to them. The good news is that virtually anybody can quickly acquire similar skills as long as they know exactly what they are looking for. A good articles marketing home study course should be pretty helpful and useful in getting a person to acquire these sort of skills and expertise.

The huge advantage of an articles marketing home study course is that it takes the guess work out and leaves you only with tried and tested techniques that work. And what's more, if you do have any writing skills, this is online marketing method will cost you nothing but the time you will need to spend creating your high traffic promotional articles.

This make an articles marketing home study course one of the most valuable online courses any netpreneur can take.

Visit the author's [http://marketingurhomebiz.blogspot.com/2006/05/online-home-study-course-easy-way-to.html]online home study course blog to read the other parts of this article and also to discover how to get an online course that reveals everything leading bloggers do to make serious money from high traffic by using only free articles for promotion. Or hire a [http://marketingurhomebiz.blogspot.com/2006/05/you-need-plenty-of-keyword-rich-posts.html]low cost writer who will change the destiny of your blog.

Article Source: http://EzineArticles.com/?expert=Christopher_Kyalo [http://ezinearticles.com/?$100,000-From-An-Articles-Marketing-Home-Study-Course?&id=206064 ]http://EzineArticles.com/?$100,000-From-An-Articles-Marketing-Home-Study-Course?&id=206064

Sunday, July 22, 2007

Effective Small Business Marketing for Beginners

Effective Small Business Marketing for Beginners
By [http://ezinearticles.com/?expert=Keith_Perrett]Keith Perrett

Effective small business marketing is the lifeblood of any small business. An unsettling high percentage of small businesses fold within the first year of operation with most of the first year survivors closing shop by the end of the third year.

One of the major reasons that small businesses fail is a cash flow crisis. Effective small business marketing is one of the few business tools available to a small business owner that GENERATES cash.

Effective small business marketing starts with being able to write a simple and practical marketing plan, specifically for your business. This marketing plan then forms the basis of all your marketing efforts and acts as a reference point when you have to decide between two or more courses of action.

The result of following a well constructed marketing plan is that all your different marketing efforts form part of a co-ordinated strategy aimed at attaining your predetermined goal. That is in stark contrast to the marketing efforts of most small businesses and immediately puts you ahead of the pack.

Effective small business marketing naturally comes with some challenges – and advantages. Challenges might include a lack of marketing savvy, a limited marketing budget, time constraints especially if you are a one person business and so on. Anyone who has run a small business should recognise the danger of spending too much time working in the business rather than on the business.

There are many advantages however in marketing a small business as opposed to a corporate giant. These include a lack of a hierarchy of decision makers, no red tape to fight through to get anything done, direct contact with your target market and many more.

Effective small business marketing should and can be the cornerstone of every small business. Your simple yet effective marketing plan is the map that will guide you out of the woods towards a profitable business, irrespective of the market segment you operate in.

Keith Perrett is a qualified Veterinarian
and business owner. To learn how to write a really practical and effective [http://www.i-challenge-you.com/marketing-steps-for-small-business.html]marketing plan, visit [http://www.i-challenge-you.com/marketing-steps-for-small-business.html]The Marketing Manual

Article Source: http://EzineArticles.com/?expert=Keith_Perrett http://EzineArticles.com/?Effective-Small-Business-Marketing-for-Beginners&id=332154

Saturday, July 21, 2007

Get Noticed And Stand Out From The Crowd

Get Noticed And Stand Out From The Crowd
By [http://ezinearticles.com/?expert=Joshua_Rose]Joshua Rose

Several years ago, I went whale watching in Bar Harbor, Maine, while on a family vacation. I remained in the large, central cabin with my poor seasick infant son when a whale was finally spotted.

The Captain announced, "Whale to the starboard", and a mini-stampede of about 70 tourists scampered over just in time for the briefest of glimpses as it quickly submerged again. Everyone jostled and jockied for position to get the perfect camera shot for when that darn whale resurfaced.

But of course, it wasn't going to work out this way. "Whale to the port side", announced the Captain, and the stampede to the other side literally rocked the boat. Naturally, the whale had disappeared by then as well.

This went on like this. back and forth, for about twenty minutes. The whale seemed to be toying with human nature -- the tendency for people to do what everyone else was doing.

And EVERYONE was zigging when they should have been zagging. There were no "individuals". They moved as a group in their futile quest to snap off a clear and revealing shot.

Are you moving with the crowd on the internet, or are you striking out on your own unique path, one more likely to get noticed?

If you observe your own specific internet marketplace, it's very likely you'll find that the vast majority of the "crowd" are doing the sames things in the same ways ... and they're also getting the same poor results.

This presents a golden opportunity to be noticed by doing things differently.

Successful entrepreneurs, both online and off, are innovators and risk takers. They experiment, evaluate and evolve until they successfully convey that both who they are and what they offer is unique in the marketplace, despite all the competition.

To seperate yourself from the pack, you need to look at every aspect of your internet marketing effort and ask yourself, "What's unique about this?" And, "how does this contribute to my own unique web presence?"

Here's some important areas to look at to get you started.


* Are you playing it safe and trying to please and sell everyone, and consequently selling to almost no one?

* Why should your prospects believe YOU when they are skeptical of so many others?

* How about your newsletter? Is it similar to countless others or is there a unique theme or tone running through it?

* While your ads may be well written, is the overall message very much the same as the pack?

* How is your sales page unique? And have you given it a measured dose of your own personality?

This process of developing a distinct "uniqueness" is subjective, involves risks, takes work to implement, and time to evaluate and change again if necessary. But in doing so, you will develop the factors crucial to successfully setting yourself apart in a very competitive marketplace.

Back onboard, my wife took a chance and finally went to the OTHER SIDE of the boat, alone. Sure enough, the whale popped up for a few seconds, she got the shot, and that was the last that was seen of that whale, or any other, for the rest of the trip. There were alot of unhappy tourists grumbling on the way back.

Stand out from the crowd. Move to the empty side of the boat ... and you'll stand a much better chance of getting your picture of the whale.

Joshua Rose shares affiliate marketing and internet marketing tips at [http://www.internetprofitwizards.com/]Internet Profit Wizards. An example of where he puts his tips into practice, can be seen at [http://www.auto-broker-magic.com/carbuying.html]Used Car Buying Tips.

Article Source: http://EzineArticles.com/?expert=Joshua_Rose http://EzineArticles.com/?Get-Noticed-And-Stand-Out-From-The-Crowd&id=614429